Mark Tutssel aka ’Tuts’
To say we’re excited about our latest guest on the podcast is somewhat of an understatement.
Mark Tutssel aka ’Tuts’, is one of the biggest names in the business.
And when it comes to billboards and OOH, he has few rivals.
His overall award record is staggering – 600 Cannes Lions, inc 10 Grand Prix, two D&AD Black Pencils, the first ever White Pencil, 25 D&AD Yellow Pencils, Grand Clios and many more – you name, he’s won it.
And he’s won just about all these gongs at one agency, Leo Burnett. So in a way these two episodes (so much to cover we decided to make it a 2 parter) are as much about Leo Burnett as they are Mark Tutssel.
In part one, Mark talks about his time in London, an incredible tenure alongside partner Nick Bell, creating iconic billboards for Mercedes-Benz, United Airlines, John West, Heinz and more. This body of work alone would be enough to fill several careers, but not for Tutssel.
This is just part one of an amazing career spanning nearly 4 decades across all 4 corners of the globe, rewarded during many successful summers in the South of a France with all those Lions 🦁
Part two features the amazing portfolio of McDonald’s work, both here in London, Chicago and around the globe and more iconic work for Samsung and Coke that epitomised ‘creativity without borders’.
We discussed the internal awards system Tuts instigated to locate and support the great work within the LB network. And most inspiring of all,we talked about his ‘theatre of the streets’ ethos.
“Think of the streets as your stage and your goal is to earn a standing ovation.”
Amen to that.
Thanks Tuts for your time, your stories and your work.