Can you project the two moons from Mars into the night sky?

Can you sell over 1,000,000 lights in the world’s tallest building?

Can you build an underwater mobile phone store to sell a waterproof phone?

These are just some of the questions, answered by MullenLowe MENA CCO Paul Banham on episode #70, where we take a deep dive into life as a creative in Dubai.

It’s an absolute fascinating chat and one we’ve been wanting to have for ages. We caught up Paul on a flying visit to London.

So we sat down with tea and flapjacks and a microphone and off he went.

It was a massive eye-opener hearing about life and all things outdoors in the Middle East.

Everything is different.

The weather.
The budgets.
The ambition.

But the one thing that thankfully stays the same is the desire for ideas.

And when those ideas happen, they are big.

And more often these days award-winning, with the previous mentioned campaigns picking up Cannes Lions galore.

Paul it was a total pleasure and we’re so pleased you managed to fit us in on your tour of the UK.

Looking forward to seeing you again in the summer, possibly for a second round and certainly a couple more pints than this time.

Take care and keep applying the factor 50 😎