Podcast episode #71 features the super talented Steve Hudson.

Not only is Steve one of the industry’s most awarded creatives, he’s a brilliant director and also the founder of The Power of Advertising (TPOA) platform.

We covered a great deal in the hour or so together, in particular Steve’s prolific time at BBH where together with creative partner Victoria Fallon, he created iconic work for Audi, Levi’s, Polaroid, one2one, Electrolux and more.

Obv we focused on the billboards and two campaigns in particular.

For Levi’s the Original Wearers campaign shot by fashion photographer Nick Knight. A stunning campaign. Idea. Casting. Art direction. Photography. Lighting. Wardrobe. All faultless.

And for Wallis we talked about the Dressed to Kill campaign shot by another legendary snapper Bob Carlos Clark.

We heard how on a train ride to Brighton to shoot Wallis, Steve claimed advertising can be art. Bob begged to differ. Halfway through the debate Steve got a call from the V&A, telling him that one of the Levi’s posters had been accepted into the museum. You couldn’t make it up. Listen out for it. Steve tells it much better.

We also discussed Audi ‘Number One’ – one of the greatest car ads of all time – how it came to be, how it was sold to the client, and how the final line of dialogue was used by yuppie bankers as reference for cocaine.

It was a real pleasure having Steve on the show, not just to hear the stories behind his work, but to feel the passion and energy in the room and his positive outlook for the future of the industry. Thank you so much again Steve for coming on and good luck with the power of advertising, which we firmly believe in.

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