We’re back folks. Dry BtB Jan is over. And we’re starting the year with a belter in Matt Lever.
Loves a big idea.
Loves a gag.
And loves the in-house BtB flapjacks.
We spent a leisurely hour with Matt chatting billboards, from his very first one for Macallan that he bizarrely spotted while on holiday in New York…to DOH anti-smoking, Tfl, Trident Gum, Gym Box and closing on Breast Cancer Now and the perfectly pitched topical work that ran during the Women’s World Cup.
Listen out too for Matt talking about The Chat – the UK’s first drama series to play out on a messaging app group chat on WhatsApp. An audacious idea which not only garnered many awards and much PR, but more importantly has helped women cope with the disease.
Matt, thanks so much again for coming in and sharing, it was a real pleasure.
And for those after extra content, we’re also posting on the website Matt’s good copywriting doc, which is basically a reminder of what great work looks like.