Dan and Hugh meet up [virtually] with legendary fashion photographer and director, publisher of 4 magazines to date, the man, the brand - Rankin. Whether he is photographing the Muppets or shooting Dove’s seminal "Real beauty" campaign, Rankin has built a career on taking risks. Along with his portraits, he has created editorial and ad campaigns for Nike, Diageo, Vogue and Rolling Stone among others, and launched four magazines, starting with culture bible Dazed & Confused in the 1990s.

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There have been a couple of recurring themes in our Behind the Billboard series to date: our guests always seem to reference Dave Dye and cite The Economist work as their favourite. So we thought we’d bring the great man and great campaign together in EP10 for an Economist special, where we’ve delved deep into what goes behind possibly the most famous billboard campaign of all time.

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