Get your idea out of your book and onto the street.

Every famous billboard started the same way: as a thought in someone’s head, a line on a page, a rough scribble that refused to behave.

The Behind the Billboard Competition exists to find the next one.

Created for young creative teams looking for a way into advertising, this is your chance to answer a live Out-of-Home brief, have your work seen by some of the industry’s sharpest creative minds, and put your thinking in front of the people who can help open doors.

No endless theory. No pretend client. No “nice student idea” destined to live forever in a PDF.

This is a proper brief. For a proper brand. Judged by proper creative people.

The winning team/individual will get a book crit with a Felipe Serradourada Guimaraes, Chief Creative Officer (CCO) of BBH London and BBH Dublin, have their work promoted through Behind the Billboard and Creative Circle, and be invited onto a special edition of the Behind the Billboard podcast to talk about the thinking behind their work.

In other words, it could be the first billboard of your career.