Privacy Policy

Who Behind the Billboard are:

Behind the Billboard is the podcast series that tells the stories behind some of the greatest billboards of all time. From classic old school 48 sheets to cutting edge digital installations, we’re on a mission to discover the people, processes and preposterous ideas that have brought these billboards to life.

What information do we collect about you?

We only collect personal information about you when you voluntarily submit it to us. IP addresses are stored to prevent abuse of the service and are only stored for as long as required.

How will we use the information about you?

Any submitted details will be used to either contact you back or to protect Behind the Billboard’s website from malicious activity.


Cookies are text files placed on your computer to collect standard internet log information and visitor behaviour information. This information is used to track visitor use of the website and to compile statistical reports on website activity.

For further information visit or

You can set your browser not to accept cookies and the above websites tell you how to remove cookies from your browser. However, in a few cases, some of our website features may not function as a result.


We use a third-party service called Cloudflare which creates a cookie for security purposes. More information can be found here. Cloudflare logs a users IP address for the purpose of maintaining its security functionality. Such data is anonymised. Details of Cloudflare’s privacy policy and GDPR compliance can be found here. Their full privacy policy can be found here.

Google Analytics & server Logs

Google Analytics is a service we use that creates a specific type of cookie that helps us understand how our website is being used in order to improve the user experience. More information can be found here.

Additionally, our web servers create logs that help us understand how the website is being used and performing, and help us diagnose any problems. These logs may your record IP address but this is an essential technical requirement for us to be able to offer the website service.

In both such cases, all user data is anonymous and logs are only retained as long as is needed for reasonably diagnosis and accountability.