Episode 4 – Tony Davidson

Episode 4 of Behind the Billboard features Tony Davidson.

Tony is many wonderful things. Global partner at Wieden & Kennedy, 196 times ‘in-book’ at D&AD (a record) as well being its former President, Cannes Grand Prix winner, strong hugger and just a great big kid who adores ideas and making stuff.

He turned up 30 mins early and left 30 mins late, still texting thoughts and ideas on his way back to the tube. And yet it felt we’d only scratched the surface.

We went though his amazing portfolio of billboards as both CD and Art Director. For the Nike ‘St Wayne’ poster we heard how the art director covered himself in red paint to convince the client to buy the idea.

There was simply so much work to go through we put a gallery together to support our conversation. Enjoy the visuals that support the chat…

We drilled into the story behind the world’s longest cross track poster with the world’s longest til receipt for the opening of a new Levi’s store.

Then there was the reliable rotating VW billboard, Paul Ince and Adidas art direction, Run London, more Levi’s and the painful story of how the invincibles ‘Arsena’ Nike ad never ran as a billboard. We finished on the recent Coke billboards, featuring a redesign of the logo for the first time in the company’s history, to incorporate a thirsty tongue.

Dan Wieden once said “If you want to be a partner at W+K you got to be some kind of saint and some kind of crazy.” We can safely say Tony is both of these and more. So much amazing work for so many brands with so much to say. A feast for our listeners’ ears. Thanks again Tony.